Michal Richtr
Curator of Dynamo Praha exhibition
Michal Richter was born in Zlín. He is a specialist consultant in the field of corporate identity design and a graduate from the Faculty of Arts of the Masaryk University. He has been devoting himself to corporate design issues since 1992, when he led a team that created a corporate style for OP Prostějov, for which he was given the National Prize for Design. In 1995-2007 he worked as managing director of CID, later Ogilvy CID, the first agency in the Czech Republic specialising in corporate design and design management. Dozens of corporate styles of leading Czech enterprises and institutions (Agropol, OP Prostějov, Gumotex, Papirius, PPF, J&T, Zentiva, Credium, CS Cargo and others) were created under his guidance and supervision. He is a promoter of design as a competitive advantage, design capable of multiplying a company’s business success.